To develop senior care content that engages decision makers, you need to understand who the decision makers are and what is important to them. One way we do that at The Senior Care Specialists is through the use of personas. They provide us with a means of developing a personality for our senior care target […]
Even Toilet Paper & Pole Dancers are Using Content Marketing
Senior Care Content that Gets Noticed is Easier to Develop than Toilet Paper Content The past few weeks on our Senior Care Content Blog we’ve been talking what else… senior care content. We’ve offered advice on how to best move from a site without any resources or fresh content to one that is a hub […]
Senior Living SEO & Content Creation
Dive In! Top 5 Tips for Navigating the Mysteries of SEO & Content Creation for Senior Care Mystery writer Agatha Christie said it best. “The secret of getting ahead is getting started.” Most of us senior care veterans came to the SEO and content creation party late. We’ve had to work hard to catch up […]
Senior Living Jargon
Senior Living Lessons We Can Learn from Charlie Brown My frantic neighbor stopped over clutching a list of senior living communities the hospital discharge planner had given her. Her 97-year old mother, who was recovering from a hip fracture, was being discharged from the hospital. Without much -read any- time for the family to prepare. […]