Art is therapy for many of us. Residents of assisted living communities are often active in creating projects ranging from quilts to donate to local shelters to watercolor masterpieces for grandchildren. In recognition of this, ALFA is back with their Senior Living Showcase. This year’s theme is Celebrating the Beauty of Life. The contest is […]
Is Senior Living “Different”?
A former colleague left her assisted living marketing role a while back to work as a VP of Sales for her local ABC affiliate. Shortly after, she tried to recruit me as a sales manager. I politely declined. I wasn’t interested in “sales”, I explained to her. She reminded me that as a Regional Manager […]
Assisted Living Lead Follow-up: Being Persistent or Being a Pest?
Online lead generation and follow-up strategies for assisted living or senior care are ever evolving. As a veteran senior living professional who helped launch one of the biggest senior care referral agencies, colleagues are often asking me for advice on lead follow-up. When to call. How often to call. What kinds of emails to send. […]
Senior Living Digital Review for 2013
For those of us who have grown up working in the senior living industry, it is still hard to believe how much of our business now begins online. But the stats prove how important your web presence is in staying ahead of your competitors. According to a Forrester survey, adults aged 56-66 spend more money […]
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