I had a conversation with a friend this week who works for a large regional assisted living company. Like the duck commander himself, she is happy, happy, happy that occupancy in her competitive markets is picking up. But she is frustrated that many of their new residents are still considerably older and frailer. Their resident […]
A Content Marketing Success Story
I’m always on the hunt to see how content marketing leaders outside of the senior care and aging services industries create their strategy and tools. That means I read websites alot differently than most people probably do. Take this past weekend for example. I was researching moving. Ugh! Yes – we are making a move […]
Creating a Senior Care Content Library
Advice from the Obsessively Organized Senior Care Content Professionals Most of our clients and followers know that we are a fast-growing startup company. A few creative, experienced home care and senior living professionals who love the aging services world and enjoy developing content for it! Like most start-ups, we are developing systems for managing our […]
Creating a Senior Care Content Hub
The trials of redesigning a senior care content site I am in the process of updating our website. Whimper. Sigh. Wail. As much as I love this whole process of creation, I have to restrain myself from poking a stick in my own eye as I tackle this again for my own business. Yes, I […]
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