We’ve heard from more than a few small to mid-size independent and assisted living providers in the last year who are struggling to improve their site rank. Money remains tight for most marketing teams—obviously—because of the COVID-19 pandemic. But, the need to drive more digital referrals is stronger than ever. People we’ve spoken with know […]
Senior Living Web Pages: 6 Tips to Make Them Easier to Read
Have you checked your analytics to see if your bounce rate is high? While there are a variety of reasons for that, one you should check out is how easy your senior living web pages are for visitors to read. We’ve all visited sites where there is way too much copy, presented in one long […]
Emotion-driven Senior Living Content
We’ve talked quite a bit about emotion-driven senior living content lately… If you missed it, you can catch up by reading about SEO and how emotions matter. From sibling squabbles about a parent’s senior care to struggling with the long good-bye of Alzheimer’s disease, senior living isn’t always about chair yoga and watercolor classes. It’s […]