On the Road North Again Yep! It’s that time of year again. The team at SCS is fortunate enough to be able to head to Northern Michigan in the summers and work remotely. We look forward to it all year long as we are beating back snow drifts, sliding around town in the ice and […]
Ode to Letterman: Top 10 Ways to Build a Senior Care Audience
The end of an era in late night television is upon us. Tomorrow night is David Letterman’s final farewell. We share the same birthday, Dave and I, albeit a few decades apart. While I love both the Jimmys and watch them regularly, I’m still a fan of Dave’s smart*ss humor, his spot on timing and […]
10 Minute Senior Care Content Marketing Tip: Pay for It?
Now that the senior care industry is beginning to embrace content marketing and social media, the wolves are coming out of the woods searching for more than Little Red Riding Hood. We hear horror stories several times a week from providers who have had a bad experience with a black hat SEO company, people selling […]
What Senior Living Marketers Should Know About the New Google Update
Happy St. Patrick’s Day to all our home care and senior living friends out there! Are ye donning yer green today? (Yeah… I know…that may be more pirate than Irish…) Legend has it you will be invisible to the shenanigans of those little leprechauns if you wear green on St. Paddy’s day! We thought we […]
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