To develop senior care content that engages decision makers, you need to understand who the decision makers are and what is important to them. One way we do that at The Senior Care Specialists is through the use of personas. They provide us with a means of developing a personality for our senior care target […]
The Senior Care Call to Action: How to Develop a CTA that Converts
Developing an effective call to action (CTA) was the hot topic with our clients last week. While it didn’t create quite the same buzz as last week’s episode of Scandal…seriously…how crazy was that? Or Matt Cutts latest Google spam master video (watch it here…he answers the all important question..the one top of mind for all […]
Developing Senior Care Content That Gets Eaten by Google
Hint: It’s About More Than Optimizing for “Assisted Living” or “Home Care” Don’t you just love an infographic? Me, too. It is such a quick and easy way to summarize a lot of information. We are having fun creating a few for senior care content clients this spring. This bug is a great one if […]
Our Bookshelf: Digital Content Resources for Senior Care Friends
We have been asked alot lately if – given we are digital fanatics – we still read “real” books. Especially real books about digital topics. YES! Of course we do. We are writers and creators. Getting our hands on a book, especially when we have a highlighter in hand, recharges our creative energies. Yep, […]