The issue of whether or not to use stock photography in senior living isn’t a new one… If you’ve worked in the industry for a while, you’ve likely been part of discussions for print collateral photography. Should you use popular and photogenic residents as part of your effort? Or is the risk too great? A […]
Why Your Site Needs a Senior Care Blog
Why do you need a senior care blog? We receive this question often from prospective clients. A senior care blog is a marketing tool that many providers find to be too time-intensive and challenging to keep up with over the long haul. They are just too busy to manage it. While it’s true that a […]
Senior Living Personas versus Target Audience
We received an interesting question last week… A blog subscriber asked us if there is a difference between a senior living persona and the senior living target audience. It was a great question and one we haven’t addressed before on our blog. While we’ve talked about senior living personas before, we haven’t talked about how […]
Thanking the Senior Living Industry: All Is Merry & Bright
We’re hitting the pause button today to say THANKS to each of you… As our 6th year in business draws to a close, we want to take time to thank those of you who’ve joined us on our journey. When we started in 2012, not many senior living providers were onboard with content marketing. We’ve […]
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