A clear case for senior living editors… One of our clients sent us a copy of the e-newsletter above last month. They used to be a client of one of our competitors and still receive their e-newsletters. A leading reason they dropped the agency was lack of editing skills. Editing senior living content is a […]
Voice-Search Friendly Content and the Senior Living Industry
Are you still hoping voice search will go away? I have to admit, I’ve always found it more aggravating than helpful. I was convinced there would never be a need for voice-search friendly content in senior living. But, I was wrong. Siri and I have always had a tumultuous relationship. I get frustrated when she […]
The Scarcity Principle and Senior Living Content
Have you heard of the scarcity principle? You may know what it is but not the official name for it.. Here are a few examples you might encounter in your everyday life: Those super fun “bonus” bags and makeup Lancome gives out during “limited times” That little pop up that comes on your screen when […]
Interstitials and the Impending Google Smackdown
We’ve had a few questions in the past week about a pending Google smackdown… also known as an algorithm change… that will happen in January. This one relates to those annoying and intrusive interstitials. As with all of these types of changes, this one is designed to improve the user experience. And it applies to […]
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