Do better than you can get away with. I saw this quote floating around Twitter a few weeks ago and it stuck with me. Now that aging services providers are embracing content marketing, agencies “specializing” in senior care are popping up all over looking for quick cash grabs. Because many industry leaders aren’t quite […]
Re-Purposing Senior Living Content
Are you re-purposing your senior living content? We’ve talked about this topic over and over on our blog. From using blog articles to develop senior living e-books and guides to creating press releases, you can get a lot of mileage from re-purposing senior living content. One way we see our clients getting good results is […]
Creating Helpful Senior Living Content
Creating helpful senior living content requires insight. Every provider needs to create helpful senior living content. When we first begin working with a new client or when we are mapping content for existing clients, one barrier we often have to overcome is “assumptions.” After working in the industry for a while, many of us assume […]
Go for the Gold: Senior Living Premium Content
Are you reading this from your iPad watching the Olympics? Ditto over here. It’s such a nice break from the political craziness that has taken over our televisions since last year’s election isn’t it? Over the last six years, we’ve tackled many senior care content topics on our blog. (Yikes! It’s hard to believe we […]
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