What We Know About the Adult Child Influencer Most of us know that the adult child plays an increasingly important role in the senior living decision. In fact, research shows the adult child influencer (ACI) and/or family caregiver make up nearly half of the initial inquiries to senior living. Understanding the ACI and how they […]
Audience and the Senior Living Email
Do you know your audience? I mean really know your audience? If the answer is “yes,” does your email campaign strategy reflect that knowledge? As an industry, senior living is all over the map in terms of digital marketing and the use of email campaigns.While more and more providers are adopting content marketing, email continues […]
Make Like a Kardashian: Shamelessly Promote Your Senior Living Blog Posts
Remember the Field of Dreams? Kevin Costner looking hot in a baseball uniform… The classic line, “If you build it they will come?” Don’t fall in to the trap of thinking your senior living blog posts are a field of dreams. Nope. They aren’t. If you use keywords and phrases, they will definitely help your […]
Why You Need to Repeatedly Write about the Same Senior Living Topics
So we received a great question from a client who follows our blog last week. She asked us, “Do we need to keep writing about the same senior living topics over and over on our blog? And if so, WHY?” We realized we had never discussed this small, but important, content marketing strategy. The answer […]
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