As we head in to the long Labor Day weekend, we wanted to share a few of our favorite articles from the past few weeks for you to canoodle on when you are kicked back on your beach chair… From Kate our trendsetting Business Development pro: Why is Facebook Blue? The Science Behind Colors in […]
How NOT to Reap the Benefits of Senior Care Content Marketing: “We…We…We”
Hardly a week goes by without someone in our industry telling me how different the senior living industry is from all others. And I agree. Helping a family through the senior care decision journey requires education, empathy, good listening skills, and an ability to help with finances. We know it is a heart sell, not […]
Summer Fridays Help to Improve Content Marketing Creativity
Is it just me or does it seem like Fridays in July are tough days to get any work done? At least for those of us trying to work. Most everyone I know, including our clients, is out sailing or swimming. Team SCS has been using these days to work on tweaking our own site […]
Christmas in July: Is Your Assisted Living Content Ready for the Holiday Rush?
I’m dreaming of a white Christmas. Seriously. A sprinkling of the white stuff sounds better than the near triple digit heat wave we have here in Ann Arbor. And much like retailers who are gearing up for the holiday rush, so too are we at SCS. Those of us who are veterans in the assisted […]
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