We often get emails from potential clients asking us to solve a traffic problem. For some, it’s because their site has never ranked well. But for others, it’s a senior living website that has been losing traffic. It’s rarely the quick fix providers are seeking. Because so many senior living companies have pumped up their […]
Content Touches Needed to Generate Senior Living Lead
Content touches…. It’s a topic we discuss often among our team members and with clients. Just how many pieces of content does a senior or their family have to touch before they really start to see you? Our crew is old enough to remember when senior living leads were primarily generated offline.(Yikes!) Industry sales trainers […]
Senior Living “People Also Ask” Box
We know a lot of our senior living clients and colleagues are paying more attention to SEO these days. That includes the senior engine results page and the “People Also Ask” box. The COVID-19 pandemic shined a spotlight on just how few providers actually understand digital marketing. Now that it’s become one of the primary […]
Senior Living, Content Marketing, And COVID-19
What a year it has been! The last twelve months have been challenging for everyone, including our friends in the senior living industry. As more people in this country and around the world are fully vaccinated, it finally seems as if there is reason to be hopeful. So how do we shift our content marketing […]
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