Is the copy on your senior living website suffering from low readability? We’ve all been there. In an effort to learn more about something that is new to us, we hop on Google and search for answers. According to Google, older adults and their families search for the phrase “senior living” 10,000 to 100,000 times […]
Duplicate Content Questions Answered
The duplicate content debate is becoming clearer… Did you know that Google is hosting SEO “office hours” on You Tube each week? Aptly named Google Search Office Hours. And, yes, it is exactly as exciting as it sounds… (insert big yawn) Seriously though, it is a good resource if you are trying to improve where your […]
COVID-19 and Senior Living: Are Adults Still Interested?
As vaccines for COVID-19 continue to roll out, concerns about exposure linger. As does the question about demand for senior living communities. Are seniors still interested in making a move or has the COVID-19 pandemic changed older adults (and their families) minds? Research from a small study* conducted by LevLane Inc. and MarketVision Research Inc. […]
A Day in the Life of a Content Editor
Every now and again we like to give our trusty band of content editors a nice shout out. Their job isn’t an easy one. Writers can be <big gasp here> somewhat temperamental and tough to work with. Deadlines are almost always tight, no matter how carefully we plan. Clients often have their own ideas on […]
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