What a year it has been! The last twelve months have been challenging for everyone, including our friends in the senior living industry. As more people in this country and around the world are fully vaccinated, it finally seems as if there is reason to be hopeful. So how do we shift our content marketing […]
Readability and Senior Living Websites
Is the copy on your senior living website suffering from low readability? We’ve all been there. In an effort to learn more about something that is new to us, we hop on Google and search for answers. According to Google, older adults and their families search for the phrase “senior living” 10,000 to 100,000 times […]
Duplicate Content Questions Answered
The duplicate content debate is becoming clearer… Did you know that Google is hosting SEO “office hours” on You Tube each week? Aptly named Google Search Office Hours. And, yes, it is exactly as exciting as it sounds… (insert big yawn) Seriously though, it is a good resource if you are trying to improve where your […]
COVID-19 and Senior Living: Are Adults Still Interested?
As vaccines for COVID-19 continue to roll out, concerns about exposure linger. As does the question about demand for senior living communities. Are seniors still interested in making a move or has the COVID-19 pandemic changed older adults (and their families) minds? Research from a small study* conducted by LevLane Inc. and MarketVision Research Inc. […]
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