Every now and again we like to give our trusty band of content editors a nice shout out. Their job isn’t an easy one. Writers can be <big gasp here> somewhat temperamental and tough to work with. Deadlines are almost always tight, no matter how carefully we plan. Clients often have their own ideas on […]
What’s the Difference Between the Senior Living Audience and Buyer?
We had an interesting call with a client this week that started us wondering… Is there a difference between the senior living audience and a senior living buyer? Sure, there are referral sources that help connect older adults and their families with senior care providers. They could be considered an audience member, not a buyer. […]
Do You Know Your Senior Living Audiences?
Are you writing for the masses or targeting your unique senior living audiences? We see a concerning number of senior living websites that seem to be targeting very generic keywords, such as assisted living or memory care. While you definitely want to target those keywords, it needs to be in the context of creating a […]
No, We Can’t SEO Your Blog Post
We receive a lot of email from blog subscribers and visitors. And SEO has been a hot topic lately… One question that’s popped up more than a few times lately is asking if we offer any services to “SEO” blog posts. Apparently there are companies offering to take a list of generic industry keywords and […]
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