We had an interesting call with a client this week that started us wondering… Is there a difference between the senior living audience and a senior living buyer? Sure, there are referral sources that help connect older adults and their families with senior care providers. They could be considered an audience member, not a buyer. […]
Do You Know Your Senior Living Audiences?
Are you writing for the masses or targeting your unique senior living audiences? We see a concerning number of senior living websites that seem to be targeting very generic keywords, such as assisted living or memory care. While you definitely want to target those keywords, it needs to be in the context of creating a […]
No, We Can’t SEO Your Blog Post
We receive a lot of email from blog subscribers and visitors. And SEO has been a hot topic lately… One question that’s popped up more than a few times lately is asking if we offer any services to “SEO” blog posts. Apparently there are companies offering to take a list of generic industry keywords and […]
Are Your Senior Living Prospects Silently Judging You?
How do you evaluate businesses and services you find online? It’s a question many in senior living haven’t really been honest answering as it relates to their own business. You do know that your senior living prospects are judging you right? Many times getting a website and a blog “done” seems to be the ultimate […]
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