Those of us who are marketing veterans in the senior living and aging services industries know educating families on solutions is a cornerstone of our success. In the past, that wasn’t always easy to do. Fortunately, today’s technologies make it easier. The internet gives us unlimited opportunities to connect with families. A senior care website […]
6 Steps to Starting a Senior Care Blog
Are you suffering from Cabin Fever during this ridiculously cold and snowy winter? We definitely are! While we’re using the time to get a lot of work done we’re also climbing the walls a bit. This weekend when we were snowed under we perfected our recipe for making s’mores. No regular old s’mores for this […]
Decoding Online Marketing Jargon: Advice for Assisted Living Partners
As a senior care veteran, I’ve mastered a lot of jargon over the years. Our industry is rich with it. DON…MDS…ADL…IADL…you know what I mean. Now that I’m helping senior living and home care partners with their assisted living and in-home care copywriting strategy, I’m frequently asked questions about jargon the SEO and online marketing […]
Senior Care Content Planning for 2014: Building on Client Success
Are you busy finalizing plans for 2014? Us too! We are in the final stages of putting together content plans for each of our senior living and aging services clients. We’ve been evaluating what senior care content is connecting with the families of older adults and what changes we need to make. All while […]
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