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What We Know About Senior Care Decision Makers Online Behavior

August 23, 2013

  We talk a lot about the senior care decision journey and adult children around here. The “who, what, how and where” questions that we use offline need to be answered with our online senior care content audience, as well.   Here are a few of the questions we routinely find ourselves answering: Who are […]

Filed Under: Assisted Living Copywriting, Assisted Living Marketing, Home care Copywriting, Senior Care Marketing, Senior Living Copywriting, Uncategorized Tagged With: adult children, senior care decision makers

Christmas in July: Is Your Assisted Living Content Ready for the Holiday Rush?

July 18, 2013

I’m dreaming of a white Christmas. Seriously. A sprinkling of the white stuff sounds better than the near triple digit heat wave we have here in Ann Arbor. And much like retailers who are gearing up for the holiday rush, so too are we at SCS. Those of us who are veterans in the assisted […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Senior Living content, Senior Living Copywriting Tagged With: adult children, holiday rush in assisted living

Creating a Senior Care Content Hub

June 13, 2013

The trials of redesigning a senior care content site I am in the process of updating our website. Whimper. Sigh. Wail. As much as I love this whole process of creation, I have to restrain myself from poking a stick in my own eye as I tackle this again for my own business. Yes, I […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Living content, Senior Living Copywriting Tagged With: new website struggles

What NOT to Do With Your Senior Care Content

June 7, 2013

Advice from the Experts at Senior Care Content Development We spend a lot of time here at The Senior Care Specialists talking about what to do with your senior care content. We thought it was time to share some of our best advice on what NOT to do… Fail to Respect Your Audience. As a […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Care Marketing, Senior Living content, Senior Living Copywriting Tagged With: aging services writers

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Recent Posts

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