Understanding the CDJ Can Increase Assisted Living Conversions Compelling content is what engages families who are exploring their options for assisted living or home care. If you are one of my clients or you read my blog, you know how religiously I try to convey one core belief in senior care content development. That is, […]
Assisted Living & Keyphrase Strategies
In our last post, we talked about how people use assisted living and senior care websites, and the buying cycle. To capture family leads early, we need to engage families as they are first jumping on Google to start their research. This time of year, when adult children may have been in an aging parent’s […]
To Blog or Not to Blog: Advice for Senior Care Providers
If you are an assisted living provider or a home care agency, chances are you’ve kicked around the idea of starting a blog. But for most senior care providers, time is something you never seem to have enough of each day. How do you decide whether or not a blog is worth the investment? The […]
Senior Living Digital Review for 2013
For those of us who have grown up working in the senior living industry, it is still hard to believe how much of our business now begins online. But the stats prove how important your web presence is in staying ahead of your competitors. According to a Forrester survey, adults aged 56-66 spend more money […]
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