A few times a year we do a quick dive into our subscriber list. It’s something we started when SCCS was launched almost 14 years ago and continue to find value in doing. Year after year, our primary audience remains our friends in the senior living and home care industries. But what we’ve noticed in […]
The Curse of Knowledge & Senior Living Copywriting
We’re popping in this week with a short but important reminder about the curse of knowledge. Our editing team has been working their way through two projects for short-term clients this month. The scope of work for each client was for our team to go through content created in-house and see why it wasn’t connecting […]
Create Compelling Senior Living Content Using Questions
We had an interesting email come our way last week. A prospective new client messaged us to ask what kinds of questions their team should be considering to make sure their senior living content is compelling. This actually came from a company that is on our waiting list and trying to tackle in-house content creation […]
Meeting Your Senior Living Audience With Content
Let’s face it, that big giant search engine we all spend so much time and effort catering to has made it more than a little difficult to know what kind of content to create lately. We don’t blame you if you are scratching your head wondering how you can possibly reach your senior living audience […]
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