Last fall, Google announced that a new ranking factor was coming in May of 2021. It’s called the page experience update. In recent years, we’ve all been focusing on site speed. Getting our content to load quickly before families back up and head to the next senior living community on the search engine results page […]
Reach vs Loyalty in Senior Living Content
Reach is underrated in senior living content We’re posing a question to you today, and much like the ending of the latest John Grisham novel, we’re not leaving you with a clear conclusion. (The ending to A Time for Mercy was so annoying, right?) Here it is… should your content marketing goal be reach or […]
Duplicate Content Questions Answered
The duplicate content debate is becoming clearer… Did you know that Google is hosting SEO “office hours” on You Tube each week? Aptly named Google Search Office Hours. And, yes, it is exactly as exciting as it sounds… (insert big yawn) Seriously though, it is a good resource if you are trying to improve where your […]
8 Factors Influencing Your Senior Living Bounce Rate
As COVID-19 forced senior living communities to pivot and refocus their marketing efforts on digital strategies, one factor that came to the forefront was bounce rate. Marketing teams that hadn’t found time to look at their bounce rate before, finally paused to do so. What some discovered is their bounce rate was pretty high. For […]
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