As COVID-19 forced senior living communities to pivot and refocus their marketing efforts on digital strategies, one factor that came to the forefront was bounce rate. Marketing teams that hadn’t found time to look at their bounce rate before, finally paused to do so. What some discovered is their bounce rate was pretty high. For […]
Filling the Senior Living Content Gap
Can your small senior living community compete against the big chains? As the COVID-19 pandemic persists, we are hearing from more and more small senior living communities looking to increase their online presence. As community visitors continue to be limited, it only makes sense to put more resources in to digital marketing. But many who […]
Lead Capture Optimization for Senior Living
Lead capture requires strategy. How is your senior living website performing when it comes to capturing leads? Are you pulling in qualified prospects? Or are your results more along the lines of a message in a bottle? Many senior living websites aren’t well optimized when it comes to lead capture. It’s shocking how many providers […]
COVID-19 and Senior Living: Are Adults Still Interested?
As vaccines for COVID-19 continue to roll out, concerns about exposure linger. As does the question about demand for senior living communities. Are seniors still interested in making a move or has the COVID-19 pandemic changed older adults (and their families) minds? Research from a small study* conducted by LevLane Inc. and MarketVision Research Inc. […]
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