Does your senior living content scream “one night stand” or “we’re looking for a relationship?” Aging services content marketing isn’t a one-hit wonder. It’s not a one and done or a one night stand. A mistake we see fairly often is when a senior living provider or home care agency creates a great website and […]
A Day in the Life of a Content Editor
Every now and again we like to give our trusty band of content editors a nice shout out. Their job isn’t an easy one. Writers can be <big gasp here> somewhat temperamental and tough to work with. Deadlines are almost always tight, no matter how carefully we plan. Clients often have their own ideas on […]
Do You Have a Senior Living Content Strategy?
Do you have a solid content marketing strategy? We realized not long ago how many of our newer clients came to us without one. Sadly, most were working with agencies. What does that mean? In most cases, they were creating and pushing out content without having a purpose for each piece. Why is that happening […]
Why Your Site Needs a Senior Care Blog
Why do you need a senior care blog? We receive this question often from prospective clients. A senior care blog is a marketing tool that many providers find to be too time-intensive and challenging to keep up with over the long haul. They are just too busy to manage it. While it’s true that a […]
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