Is your Inbox filling up with “experts” trying to sell you link-building packages for your senior living website? Or people offering to write guest blog posts (often on completely unrelated topics) in exchange for a link, and allow you to do the same on their website? Ditto here at SCCS. All summer and fall long […]
The Partnership Between Senior Living & Content
Perfect partners: Senior living and content marketing industries Content marketing is an industry people still aren’t overly familiar with and don’t really understand. While we can be a wacky bunch here at SCCS, we know the work we do on behalf of senior living clients makes a meaningful difference. Done correctly, content marketing resources can […]
Assisted Living Leads Online: Are You Attracting Mid-Funnel Prospects?
Because I’m not a big believer in coincidence, two different conversations I had with clients last week struck a chord. They both related to generating assisted living leads online. One client is a regional referral agency (one really terrific group of senior advocates) in the Midwest and one is a regional assisted living provider in […]
Make Your Senior Living Content Work Harder
Is your senior living content working as hard as you are? It’s no secret that most providers are struggling with lower occupancy and shorter lengths of stay since the COVID-19 pandemic began. And recent news headlines continue to make it tough for families to feel confident about our industry. Marketing budgets are tight as a […]
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