Because I’m not a big believer in coincidence, two different conversations I had with clients last week struck a chord. They both related to generating assisted living leads online. One client is a regional referral agency (one really terrific group of senior advocates) in the Midwest and one is a regional assisted living provider in […]
Make Your Senior Living Content Work Harder
Is your senior living content working as hard as you are? It’s no secret that most providers are struggling with lower occupancy and shorter lengths of stay since the COVID-19 pandemic began. And recent news headlines continue to make it tough for families to feel confident about our industry. Marketing budgets are tight as a […]
Use Google Autocomplete for Senior Living Blog Ideas
Searching for new ideas for your senior living blog posts? One way to explore new topics is by using Google’s Autocomplete feature. It’s a feature within Google Search that makes it faster to complete searches once you start to type. The system automatically generates predictions that save people time. And, yes, it is different than […]
The Senior Living “About Us” Pages
Are you using the early days of the new year to spiff up your website? One suggestion we have is to take a peek at your senior living community’s About Us page. You don’t have one? Yikes. That’s a problem. As is having one that just doesn’t share anything meaningful. Along with your Home page […]
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