Are you confused about senior living meta descriptions? You aren’t alone. While they can impact search optimization, they don’t influence ranking directly. Did that last sentence leave you scratching your head even more? We get it. That’s why we decided to dig into meta descriptions on the SCCS blog today. First, we’ll chat about why […]
Word Count for Senior Living Blogs
If I had a dollar for every time one of our crew debated blog post word count with a client or ad agency we write for, we’d all be retired and sitting on a beach somewhere. Enjoying an adult beverage with a twirly little umbrella while dolphins high jump in the distance. We’ve always been […]
Keywords and Synonyms in Senior Living Content
We all know what keywords are right? Despite all of the debate and denial that’s been happening in recent years, these words and phrases do impact your senior living website’s rank. Keywords help define and connect a searcher’s intent with the information and resources they are seeking. Content quality is another leading ranking factor. A […]
Why Your Senior Living Website Needs a Blog
One topic that’s come up often in this post COVID-19 (or almost post COVID-19?) world is whether or not a senior living website really needs a blog. Some providers never got around to starting one. Others half-heartedly have one but put no real effort into it. Now that marketing budgets are pretty tight, teams we […]
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