If I had a dollar for every time one of our crew debated blog post word count with a client or ad agency we write for, we’d all be retired and sitting on a beach somewhere. Enjoying an adult beverage with a twirly little umbrella while dolphins high jump in the distance. We’ve always been […]
Keywords and Synonyms in Senior Living Content
We all know what keywords are right? Despite all of the debate and denial that’s been happening in recent years, these words and phrases do impact your senior living website’s rank. Keywords help define and connect a searcher’s intent with the information and resources they are seeking. Content quality is another leading ranking factor. A […]
Why Your Senior Living Website Needs a Blog
One topic that’s come up often in this post COVID-19 (or almost post COVID-19?) world is whether or not a senior living website really needs a blog. Some providers never got around to starting one. Others half-heartedly have one but put no real effort into it. Now that marketing budgets are pretty tight, teams we […]
Duplicate Content & Senior Living: It’s Really Not “Fine”
We’ve been asked about duplicate content a few times in the past month. It looks like some senior living providers are working with a newer content mill to churn out blog posts. While that’s usually not a great idea from a quality perspective, there’s another issue that made us cringe even more… It looks like […]
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