We’ve been asked about duplicate content a few times in the past month. It looks like some senior living providers are working with a newer content mill to churn out blog posts. While that’s usually not a great idea from a quality perspective, there’s another issue that made us cringe even more… It looks like […]
Inclusion and Diversity in Senior Living Content
Is a lack of inclusion or diversity in your senior living content costing you leads? We’re gonna say the answers is a big ‘ole YES for almost every provider out there. While some companies are leaning in the right direction, few are doing so in any kind of meaningful way. That means you need to […]
Why Page 2 of Search Engine Results Is an Opportunity
The competition for page one on the senior living search engine results page is intense. Especially since the pandemic began and more providers turned their attention to digital marketing. In the past we’ve shared stats on why you need to be on page one. Like 25% of searchers click on the first search result presented […]
Senior Living Comparison Keywords
Over the past few years, most senior living providers have made content marketing a priority in their marketing strategy. As a result, the competition for keywords and phrases has gotten pretty intense. Whether it’s fighting for organic traffic or for ads, most companies are focusing on the same handful of words. Rarely do we ever […]
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