As a senior care veteran, I’ve mastered a lot of jargon over the years. Our industry is rich with it. DON…MDS…ADL…IADL…you know what I mean. Now that I’m helping senior living and home care partners with their assisted living and in-home care copywriting strategy, I’m frequently asked questions about jargon the SEO and online marketing […]
#GivingTuesday: Ideas for Helping Older Adults
If you are tapped in to social channels, you are probably already aware that today is the 2nd annual Giving Tuesday (#GivingTuesday). Last year more than $10 million was raised on this day. How cool is that? After all the overindulging most of us did last week this is a great opportunity to give back. […]
Senior Care Content Round-up: Hummingbird and Other Google Updates
As promised, we have pulled together a list of articles on the recent Google updates and algorithm changes to share with our friends in the senior care industry. Warning! If you aren’t a techy, you may need a chocolate martini or a glass of hard cider to get through this… Here are a few excerpts […]
What Google Changes Mean for Senior Care Content
6 Ways to Create a Senior Care Conversation with Google Searchers As Google celebrated their 15th birthday last month, it was obvious they were busy with more than just party horns and noshing at a cupcake bar. They’ve made more search changes lately than any other time in recent memory. We’ve been canoodling on all […]
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