With so many aging services providers working to up their digital presence over the last year, the online competition is more ferocious than ever. One strategy that might help propel you to the top of the search engine results page is to create pillar content. What the heck is pillar content, you might be asking […]
Senior Living SEO: Does It Help to Optimize One Page?
We’ve heard from more than a few small to mid-size independent and assisted living providers in the last year who are struggling to improve their site rank. Money remains tight for most marketing teams—obviously—because of the COVID-19 pandemic. But, the need to drive more digital referrals is stronger than ever. People we’ve spoken with know […]
How Long Should a Senior Living Blog Post Be?
A hot topic again lately is one that comes up here and there throughout year… how many words should a senior living blog post be? You probably won’t be excited if we tell you to write until the article is done, right? While that doesn’t seem especially useful, it is the truth. If you follow […]
How to End a Senior Living Blog Post
We’ve seen a lot of great blog articles over the years, and an even greater number of senior living blog posts that miss the mark. One huge misstep we see providers make is talking all about their communities, instead of focusing on the senior and their family and what led them to search. Sales managers […]
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