Personas are an essential component of your content marketing tool box. They serve as a representation of the audience your writing team is trying to target. Yet many providers fail to develop senior living personas or do so without giving them … [Read more]
Senior Living Comparison Keywords
Over the past few years, most senior living providers have made content marketing a priority in their marketing strategy. As a result, the competition for keywords and phrases has gotten pretty intense. Whether it's fighting for organic traffic or … [Read more]
Donating to Mucinous Ovarian Cancer Coalition
For the second year in a row, we've chosen the Mucinous Ovarian Cancer Coalition (MOCC) as our charitable cause. It's a 501(c)(3) our clients know is dear to our hearts. MOCC was founded by a wonderful lady named Rhonda, who happens to be the late … [Read more]
Should You Bold Blog Posts for Better SEO?
Remember back in the olden days when we were in college and used highlighter on every single page in our books? There was a fine line between highlighting too much and not highlighting enough of the important stuff. The same holds true when it comes … [Read more]
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