A question we often receive, especially from smaller senior care companies, is why Google doesn't seem to "like" them. We've shared strategies for improving your rank in the crowded senior living space many times. Like here in this article or even … [Read more]
Why Page 2 of Search Engine Results Is an Opportunity
The competition for page one on the senior living search engine results page is intense. Especially since the pandemic began and more providers turned their attention to digital marketing. In the past we've shared stats on why you need to be on … [Read more]
Is It Time to Update Your Senior Living Personas?
Personas are an essential component of your content marketing tool box. They serve as a representation of the audience your writing team is trying to target. Yet many providers fail to develop senior living personas or do so without giving them … [Read more]
Senior Living Comparison Keywords
Over the past few years, most senior living providers have made content marketing a priority in their marketing strategy. As a result, the competition for keywords and phrases has gotten pretty intense. Whether it's fighting for organic traffic or … [Read more]
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