Connected content builds trust. Those of us working in the senior living industry know there's no single lane highway running from an older adult's home to your community. Metaphorically speaking. There are off ramps, traffic jams, and red lights … [Read more]
Do Looks Really Matter in a Senior Care Website?
Rock stars have written songs about it for decades. Ditto for country crooners. Appearance. Good looks. How much does being pretty really matter? It's a question that's popped up often over the last year: is appearance important when it comes to … [Read more]
Setting Goals for Your Senior Living Content
Have you set goals for your senior living content? It's always so surprising when providers we talk with answer no to this question. And to be clear, we hear no a whole bunch more than we hear yes. In an industry that measures everything from the … [Read more]
Senior Living Blog Post Tips
We know some of you write and post your own senior living blog articles. You don't have an in-house web crew to do that for you or a budget that allows for much outside help. While we write great copy <humble brag> and deliver it on a … [Read more]
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