What types of senior care content earn the best engagement? It's a question we hear often. While Google has been the Wild West of search engines for a while now, we still see the categories of senior living content we focus our efforts on … [Read more]
Engaged Sessions, Bounce Rate, & Senior Living Websites
Have you wondered what engaged sessions are since Google Analytics 4 (GA4) came on the scene? You aren't alone. We've heard that question often. As if people didn't find bounce rate to be confusing enough, in comes this new metric. So, we … [Read more]
What’s Up with the Rise in Senior Living Content Swiping?
SCCS has been creating unique content for senior care providers ranging from memory care and assisted living to CCRCs, home care agencies, and senior-friendly tech products for almost 15 years now. During that time, a number of our clients have had … [Read more]
Beware Senior Living Feature Dumping
Ranting about senior living feature dumping on tours isn't exactly a digital topic. But, I felt like the firsthand experience I recently had was important to share. A friend, we'll call her Cindy, is searching for a senior living community for … [Read more]
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