Does your senior living content speak to older adults and their families in a voice that connects? We talk about voice often with our own clients, because it's just so important. While visitors might not be able to pinpoint the reason they … [Read more]
Block the Hop: Managing Your Bounce Rate
We know many of you have been digging in and learning more about digital marketing and how to maximize leads from your senior living websites during the pandemic. Site bounce rate has been generating a lot of questions. Because we know not … [Read more]
Stock Photography: Yea or Nay for Senior Living Sites?
The issue of whether or not to use stock photography in senior living isn't a new one... If you've worked in the industry for a while, you've likely been part of discussions for print collateral photography. Should you use popular and photogenic … [Read more]
Link Building Schemes: Use Caution on Your Senior Living Site
Clients and subscribers to our blog often forward us the emails they receive from people trying to sell them quick, cheap links. The COVID-19 crisis has made digital marketing more important than ever. For most senior living providers, their website … [Read more]
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