A few weeks back, we shared some background on the Google E-A-T update. We received a flood of phone calls after it published. One overriding question was about influencer marketing and senior living communities. People think you have to be … [Read more]
Senior Living SEO is Confusing Marketers (And Everyone Else)
Hardly a week goes by that we don't receive a call or email from a senior living professional struggling to make sense of SEO. With Google constantly updating their algorithms, black hat SEO "experts" targeting our industry, and social media … [Read more]
Senior Living Web Pages: 6 Tips to Make Them Easier to Read
Have you checked your analytics to see if your bounce rate is high? While there are a variety of reasons for that, one you should check out is how easy your senior living web pages are for visitors to read. We've all visited sites where there … [Read more]
New Google Webmaster Series
One question our senior living clients ask us quite often is how the heck we keep up with all of the Google updates and changes. It takes constant monitoring, for sure. Part of the challenge has been Google's unwillingness reluctance to answer … [Read more]
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