We talk a lot about the senior care decision journey and adult children around here. The “who, what, how and where” questions that we use offline need to be answered with our online senior care content audience, as well. Here are a … [Read more]
How NOT to Reap the Benefits of Senior Care Content Marketing: “We…We…We”
Hardly a week goes by without someone in our industry telling me how different the senior living industry is from all others. And I agree. Helping a family through the senior care decision journey requires education, empathy, good listening skills, … [Read more]
Summer Fridays Help to Improve Content Marketing Creativity
Is it just me or does it seem like Fridays in July are tough days to get any work done? At least for those of us trying to work. Most everyone I know, including our clients, is out sailing or swimming. Team SCS has been using these days to work on … [Read more]
Christmas in July: Is Your Assisted Living Content Ready for the Holiday Rush?
I’m dreaming of a white Christmas. Seriously. A sprinkling of the white stuff sounds better than the near triple digit heat wave we have here in Ann Arbor. And much like retailers who are gearing up for the holiday rush, so too are we at SCS. Those … [Read more]
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