In our last post, we talked about how people use assisted living and senior care websites, and the buying cycle. To capture family leads early, we need to engage families as they are first jumping on Google to start their research. This time of year, … [Read more]
Is Senior Living “Different”?
A former colleague left her assisted living marketing role a while back to work as a VP of Sales for her local ABC affiliate. Shortly after, she tried to recruit me as a sales manager. I politely declined. I wasn't interested in "sales", I explained … [Read more]
Senior Care Post-Holiday Lead Boom
Ready or not... we are less than a week away from the senior care post-holiday lead boom. When frantic families are emailing, calling and stopping by unannounced for a tour. As we take a holiday break from content creating, we wanted to leave you … [Read more]
To Blog or Not to Blog: Advice for Senior Care Providers
If you are an assisted living provider or a home care agency, chances are you’ve kicked around the idea of starting a blog. But for most senior care providers, time is something you never seem to have enough of each day. How do you decide whether or … [Read more]