Senior Care Content Specialists

  • Home
  • Services
    • Copywriting for Senior Living Providers
    • Senior Care Editing Services
  • Blog
  • Newsroom
  • Learn
  • About

Senior Care Newsroom

Older adults and caregivers are our passion.

Our team members have all worked in the senior care industry and are proud to be able to say we’ve made a difference in families’ lives.

We continue to support older adults and their caregivers by creating content and tools that help answer the questions families have during their search for solutions.

A Newsroom Dedicated to Aging Services

The Senior Care Newsroom is a collection of information about aging, caregivers, senior care decision makers, and senior care. We hope our media friends will find it to be helpful!

If you are a member of the media looking for industry experts, we’ll be glad to help connect you with a few. We represent a wide variety of senior care clients both big and small.

Senior Care Newsroom and Statistics

Our Aging Population

  • 40 million people in the U.S. are aged 65 or older. That accounts for 13% of our population.
  • By 2030, that number will climb to 75 million and represent 19% of the U.S. population. That means 1 in 5 Americans will be aged 65 or older.
  • States with the greatest percentage of older adults are: Florida, West Virginia, Pennsylvania, Maine, Iowa, Hawaii, North Dakota, South Dakota, Arkansas, Montana, and Rhode Island.
  • The first baby boomers reached retirement age in 2011. Over the next 20 years, 74 million boomers will retire.

Delaying a Move to Assisted Living: Aging in Place

  • 95% of seniors want to age in place.
  • Seniors are staying home with services in greater numbers. From 2008 to 2009, home care revenues increased by 71%. (NPD Economic Summit)
  • Our elders are moving to assisted living later. Average age of an assisted living move is 85. Means residents in assisted living are older and frailer. (NCAL).
  • 75% of new assisted living residents are female. (NCAL)
  • 80% of assisted living residents need help with medications; 64% with bathing. (NCAL)
  • 75% of assisted living is paid for out-of-pocket. 14% SSI; 5% Medicaid; 2% Insurance; 4% Other. (National Care Planning Council)

Senior Care Decisions

  • 67% of the time the adult child is the major influencer. (GlynnDevins 2011)
  • 22% of the time the older adult makes the decision on their own.
  • Average time it takes to make an assisted living decision and move is between 2 and 6 months.
  • Average time it takes to make a CCRC decision and move is 18 months.
  • 7 out of 10 Americans will need long-term care at some point. (Genworth)
  • 90% of families have NOT talked about long-term care. (Genworth)
  • 72% of caregivers care for a parent; 65% of those parents are 75+. (Gallup)
  • Majority of caregivers work outside the home at least 15 hours/week. (July 2011 Gallup Poll)

If you would like to schedule an interview with us or need our assistance connecting with a senior care provider, please email: Shelley@SeniorCareContentSpecialists.com. We will be happy to help!

  • Facebook
  • Email
  • Linkedin
  • Pinterest
  • Twitter

  • Home
  • Services
  • Blog
  • Newsroom
  • Learn
  • About
  • Contact
  • Privacy Policy

Senior Care Content Specialists © 2025