Content touches…. It’s a topic we discuss often among our team members and with clients. Just how many pieces of content does a senior or their family have to touch before they really start to see you? Our crew is old enough to remember when senior living leads were primarily generated offline.(Yikes!) Industry sales trainers […]
Senior Living, Content Marketing, And COVID-19
What a year it has been! The last twelve months have been challenging for everyone, including our friends in the senior living industry. As more people in this country and around the world are fully vaccinated, it finally seems as if there is reason to be hopeful. So how do we shift our content marketing […]
Lead Capture Optimization for Senior Living
Lead capture requires strategy. How is your senior living website performing when it comes to capturing leads? Are you pulling in qualified prospects? Or are your results more along the lines of a message in a bottle? Many senior living websites aren’t well optimized when it comes to lead capture. It’s shocking how many providers […]
5 Content Marketing Mistakes to Avoid
Hands up if you gobbled until you wobbled last week! It’s always hard to get back in to the swing of things as we head in to the holidays isn’t it? This year we also have concerns about the virus making daily life more difficult. Not to mention the tumultuous election. As we get back […]
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