Targeting senior living content. It’s one of those issues that seems obvious, but really isn’t. Over the past few months, we have completed a few web copy “clean up” projects. Each of our clients originally hired other agencies to write content for new sites they launched. While each client’s story was a little different, there […]
The Senior Living Content Debate: Quality or Quantity?
The great senior living content debate wages on… When it comes to creating senior living content, not many teams have time to generate a lot of it in-house. Between phone calls and tours and sales calls and special events, your days are busy. That’s why one of our most asked questions from providers is whether […]
The Value of Content Marketing in Senior Living
After we wrote and shared our most recent ebook (check it out at the bottom of this page, if you haven’t already downloaded it), we received truck loads of great questions. So many, in fact, that it seemed like a logical next step would be to round up the most frequently asked ones and answer […]
Content Marketing Across the Generations
One of the challenges we face creating senior living content is writing for an audience that encompasses several generations. Failing to target the right audience in the right way is always a giveaway that a writer lacks hands-on senior care industry experience. They just don’t understand who they are writing to and often get it […]