One of the questions we receive most often from senior living marketing team members is why their content marketing isn’t pulling in leads. It’s probably the number one question providers enter in to our Contact box. Since they aren’t our clients, it’s not an easy question for us to be able to answer quickly. We […]
Create Better Quality Senior Living Content
Do better than you can get away with. I saw this quote floating around Twitter a few weeks ago and it stuck with me. Now that aging services providers are embracing content marketing, agencies “specializing” in senior care are popping up all over looking for quick cash grabs. Because many industry leaders aren’t quite […]
Creating Content: A Day in the Life of a Family Caregiver
Every year we share important nuggets gleaned from the annual Caring.com family caregiver survey. It’s filled with great information for senior living organizations. Among the many reasons you should review the survey results is that it will help you learn more about family caregiver struggles. You can use it to create content that addresses those […]
Content Marketing Summer Reading List
Along with great senior living content marketing, Summer Fridays are something we are known for here at SCCS… If you are new to our blog, welcome! And a little background. Every summer we try to share a few of our favorite content marketing and social media reads. Often it comes with a few recipes for […]