Can your small senior living community compete against the big chains? As the COVID-19 pandemic persists, we are hearing from more and more small senior living communities looking to increase their online presence. As community visitors continue to be limited, it only makes sense to put more resources in to digital marketing. But many who […]
Do You Have a Senior Living Content Strategy?
Do you have a solid content marketing strategy? We realized not long ago how many of our newer clients came to us without one. Sadly, most were working with agencies. What does that mean? In most cases, they were creating and pushing out content without having a purpose for each piece. Why is that happening […]
Using Emotion to Capture Attention in Senior Living Content
If you’ve followed our blog for very long, you know we are advocates for using storytelling to connect and engage with senior living visitors. Content serves many purposes, including entertaining and educating. Much of it requires understanding the emotion behind a decision. You need content that stops families from skimming and scanning different senior living […]
Senior Living Content: Fail to Plan, Plan to Fail
Succeeding with senior living content I’m a planner by nature. While I prefer to think of myself as uber-organized, my family has another, less flattering, name for it. But planning and strategizing are leading reasons why our crew has as been so successful. Sure, we are great writers and editors. (Toot, tooting our own horn […]