Today we are once again tackling a topic we started last week. We talked about making sure your senior living content strategy doesn’t overlook families who have placed a deposit or are getting close. If you missed it, you can check it out here… This week we are moving on to discuss those critical first […]
Does Your Senior Living Content Strategy Include Prospects Who Are Close to Moving?
Many of the websites we see have a senior living content strategy that focuses only on the top of the funnel. (While we aren’t necessarily onboard with referring to content in terms of a funnel, we know much of the senior living industry uses that terminology.) Attracting and engaging families early in the process is […]
The Future is Female: Is Your Senior Living Content Ready?
Would you be surprised to learn that middle-aged and older women account for about 85% of consumer purchases in this country? Those of you with pre-teen and teen aged daughters might be scratching your head at that! If you’ve been with us for a while, you know we do a host of planning and strategizing […]