Senior living copywriting has a season? Nah, not really. But we all know there are some times of year when family inquiries shoot up. Months when families are reunited sometimes for the first time in a long time. Adult children return home. And panic at the changes they see in their senior loved one. The […]
Creating Helpful Senior Living Content
Creating helpful senior living content requires insight. Every provider needs to create helpful senior living content. When we first begin working with a new client or when we are mapping content for existing clients, one barrier we often have to overcome is “assumptions.” After working in the industry for a while, many of us assume […]
Evergreen Senior Living and Home Care Content
Are you saying goodbye to summer this week? Ugh. We are. This is the week everyone who enjoys calling northern Michigan “home” during the summer months packs up and heads back to their real home. One of the best parts about being a senior care writer is that you can work from anywhere. Well, anywhere […]