I had a conversation with a friend this week who works for a large regional assisted living company. Like the duck commander himself, she is happy, happy, happy that occupancy in her competitive markets is picking up. But she is frustrated that many of their new residents are still considerably older and frailer. Their resident […]
The Senior Care Call to Action: How to Develop a CTA that Converts
Developing an effective call to action (CTA) was the hot topic with our clients last week. While it didn’t create quite the same buzz as last week’s episode of Scandal…seriously…how crazy was that? Or Matt Cutts latest Google spam master video (watch it here…he answers the all important question..the one top of mind for all […]