Happy September friends! Are you asking yourself where summer went? Same here. Today we are popping back in with another of our 10-Minute Marketing Tips. You may recall, the articles in this series are designed to be quick reads to help you learn more about content marketing for senior living and home care. We’ve devoted […]
Front Doors, First Impressions and Senior Care Content
I’ve been busy preparing for the Senior Care Content Chicks 2014 planning days. Preparing for the brainstorming sessions we have every quarter is one of my favorite things to do. As I have mentioned in a previous blog, we are tweaking our website again. We want to make sure our site always gives readers a […]
How NOT to Reap the Benefits of Senior Care Content Marketing: “We…We…We”
Hardly a week goes by without someone in our industry telling me how different the senior living industry is from all others. And I agree. Helping a family through the senior care decision journey requires education, empathy, good listening skills, and an ability to help with finances. We know it is a heart sell, not […]
The Senior Care Decision Journey
Understanding the CDJ Can Increase Assisted Living Conversions Compelling content is what engages families who are exploring their options for assisted living or home care. If you are one of my clients or you read my blog, you know how religiously I try to convey one core belief in senior care content development. That is, […]