Does your senior living content scream “one night stand” or “we’re looking for a relationship?” Aging services content marketing isn’t a one-hit wonder. It’s not a one and done or a one night stand. A mistake we see fairly often is when a senior living provider or home care agency creates a great website and […]
What’s the Difference Between the Senior Living Audience and Buyer?
We had an interesting call with a client this week that started us wondering… Is there a difference between the senior living audience and a senior living buyer? Sure, there are referral sources that help connect older adults and their families with senior care providers. They could be considered an audience member, not a buyer. […]
Do You Know Your Senior Living Audiences?
Are you writing for the masses or targeting your unique senior living audiences? We see a concerning number of senior living websites that seem to be targeting very generic keywords, such as assisted living or memory care. While you definitely want to target those keywords, it needs to be in the context of creating a […]
Editing Tools for our Senior Living Colleagues
This week’s blog post is compliments of the SCCS editing crew… It’s in response to a question we often receive… what editing tools do you recommend? We know a lot of our clients write short, stories and community invites for their blog and news rooms. They are usually just a paragraph or two written in […]