One of the latest buzz words in the content industry is “atomizing.” Atomizing content is being used to describe taking a big piece of content or idea and busting it up in to smaller pieces. Atoms. The senior living industry lends itself quite easily to atomizing, doesn’t it? For seniors and their families, senior care […]
Crafting Your Senior Living “About Us” Page
In this week’s Marketing Minute we take a quick look at what makes a senior living “About Us” page appealing to older adults and families who visit your site… Many folks we talk with aren’t aware just how important this page is. They throw one together in a few minutes and publish it. Would it […]
Fighting Ageism in Senior Living Content
Have you taken a hard look at the language in your marketing collateral and the content on your website lately? In this week’s Marketing Minute, we are talking about ageism and senior living content. Because we’ve taken on a few new clients lately, we had the opportunity to explore some new-to-us content. The results were…a […]
When Your Senior Living Content Is A Fright
Is your senior living content making your site look a fright? Sometimes we run across conversations on social media that are so honest and frank we kinda cringe just a bit… It’s especially true on Twitter where all the tech folks seem to hang out. Here’s an example… It’s not the greatest quality of screen […]