Email has gotten a bad rap lately… No, we won’t be manufacturing any red hats and stumping on it’s behalf, but we do want to encourage our colleagues to take another look at email. Sure some of the bad reputation email has gained is well-earned. (I’m looking at you Pottery Barn and the 57 emails […]
Audience and the Senior Living Email
Do you know your audience? I mean really know your audience? If the answer is “yes,” does your email campaign strategy reflect that knowledge? As an industry, senior living is all over the map in terms of digital marketing and the use of email campaigns.While more and more providers are adopting content marketing, email continues […]
Email as a Senior Living Marketing Tool
Over the past few weeks, we’ve had a few clients reluctantly come to the conclusion that email marketing is no longer a luxury. It is a must-have for your census building toolbox. Since we are an industry that loves stats, here’s one that will probably be of interest. According to the Direct Marketing Association, email […]