A question we often receive, especially from smaller senior care companies, is why Google doesn’t seem to “like” them. We’ve shared strategies for improving your rank in the crowded senior living space many times. Like here in this article or even in in this article. One mistake we see providers make is launching a new […]
Is It Time to Update Your Senior Living Personas?
Personas are an essential component of your content marketing tool box. They serve as a representation of the audience your writing team is trying to target. Yet many providers fail to develop senior living personas or do so without giving them much real thought. With the new year upon us, it seems like a great […]
Senior Living Comparison Keywords
Over the past few years, most senior living providers have made content marketing a priority in their marketing strategy. As a result, the competition for keywords and phrases has gotten pretty intense. Whether it’s fighting for organic traffic or for ads, most companies are focusing on the same handful of words. Rarely do we ever […]
Should You Bold Blog Posts for Better SEO?
Remember back in the olden days when we were in college and used highlighter on every single page in our books? There was a fine line between highlighting too much and not highlighting enough of the important stuff. The same holds true when it comes to using bold on blog posts and web copy. We’ve […]
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