Ever wonder where those little snippets you see on the search engine results pages come from? While there are no guarantees when it comes to Google, these little snippets are often pulled from the meta descriptions you or your web crew create. So, what is a meta description and how do you go about writing […]
Senior Living Blog Post Tips
We know some of you write and post your own senior living blog articles. You don’t have an in-house web crew to do that for you or a budget that allows for much outside help. While we write great copy <humble brag> and deliver it on a template with your meta description, our blog posts […]
Content Marketing & SEO Round-Up
Are you feeling overwhelmed by the sheer volume of articles coming at you about content marketing and SEO? We get it. We’re struggling to keep up, too. For whatever reason, it seems like SEO agencies and consultants have significantly ramped up publishing efforts this summer. While we are a bit biased in thinking our blog […]
Are You Speaking the Language of Your Senior Living Audience?
It’s been a while since we’ve talked about voice and how it connects with the families who make up the senior living audience. But it’s a topic that’s come up in phone calls with prospective clients a several times over the last few weeks. We’ve talked with marketing teams who are parting ways with writers […]
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