We had a great SEO question come our way last week, and felt it was a shareworthy one. A new client asked us if it is better to create articles around trendy topics or stick with evergreen senior living content. She had the idea that because Google wants to see new content posted often, what […]
Senior Living “People Also Ask” Box
We know a lot of our senior living clients and colleagues are paying more attention to SEO these days. That includes the senior engine results page and the “People Also Ask” box. The COVID-19 pandemic shined a spotlight on just how few providers actually understand digital marketing. Now that it’s become one of the primary […]
Readability and Senior Living Websites
Is the copy on your senior living website suffering from low readability? We’ve all been there. In an effort to learn more about something that is new to us, we hop on Google and search for answers. According to Google, older adults and their families search for the phrase “senior living” 10,000 to 100,000 times […]
Page Experience as a Google Ranking Factor
Last fall, Google announced that a new ranking factor was coming in May of 2021. It’s called the page experience update. In recent years, we’ve all been focusing on site speed. Getting our content to load quickly before families back up and head to the next senior living community on the search engine results page […]
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