Feature dumping is a marketing don’t most of us learned about in our very first senior living sales training. It’s often the sign of a new sales team member or someone unfamiliar with the senior living industry. The team member takes an older adult and their family on a tour and proceeds to jabber on […]
Senior Living Web Pages: 6 Tips to Make Them Easier to Read
Have you checked your analytics to see if your bounce rate is high? While there are a variety of reasons for that, one you should check out is how easy your senior living web pages are for visitors to read. We’ve all visited sites where there is way too much copy, presented in one long […]
Telling the Stories of Senior Living
Are you telling the stories of senior living on your website and blog? Or are you just listing each community’s features and benefits? As more and more providers are realizing the benefits of content marketing, the competition for creating great visitor experiences has significantly ramped up. One way to help separate your website or blog […]
Why Your Senior Living Website Really Needs a Facelift
Once a year-ish we go through the painful fun-filled process of giving our website a facelift… We update our blog at least once a week and refresh a page or two here and there all year long. We think of it as the Botox between surgical procedures. But at least once a year, we try […]