We’ve done quite a few content audits for providers who are struggling with the strategy for and results of their senior living websites. Mapping content and keeping a content inventory is always a good idea. But some folks don’t realize that until a few years down the road. And then it’s a time-consuming project to […]
Engaged Sessions, Bounce Rate, & Senior Living Websites
Have you wondered what engaged sessions are since Google Analytics 4 (GA4) came on the scene? You aren’t alone. We’ve heard that question often. As if people didn’t find bounce rate to be confusing enough, in comes this new metric. So, we thought we would take 10 minutes to chat more about this topic today… […]
Does Your Senior Living Website Have Good CRO?
What the hockey sticks is CRO you might be asking yourself? We had a call from the corporate marketing director for one of our newer assisted living communities this week. She’d received one of those spammy emails (followed by a few dozen phone calls) from an SEO agency. The email contained what looked like personalized […]
Senior Living Website Fun Facts
Don’t you just love a good statistic? Senior living website stats are especially fun for us. And sometimes when you find the stats you need, they speak for themselves. Like these two great ones from our friend Debbie Howard, the CEO of Senior Living SMART. Fun Facts About Senior Living Website Visitors 87% of all […]